BOMA 360 Performance Program
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| FAQs | |
| What is the BOMA 360 Performance Program®? The BOMA 360 Performance Program, sponsored by BOMA International, evaluates buildings against industry best practices in 6 major areas: building operations and management; life safety, security and risk management; training and education; energy; environmental/sustainability; and tenant relations/community involvement. Individual buildings that satisfy the requirements in all 6 areas are awarded the BOMA 360 designation. How does the BOMA 360 Performance Program differ from The Outstanding Building of the Year (TOBY®) awards program? The BOMA 360 Performance Program is not an awards program. Every applicant is eligible for recognition as a BOMA 360 Performance Building if it meets the requirements of the program. Participants in the TOBY awards program receive points on the BOMA 360 application. TOBY winners at the regional level will be recognized as having achieved the minimum points required in as many as of 4 of the 6 sections of the BOMA 360 application and will receive a discount on BOMA 360 application fees. This waiver and discount are valid up to one year after the TOBY award is earned. Why did BOMA establish this program and why is it needed in the marketplace? Building owners and managers are always seeking ways to differentiate their buildings against other properties in an increasingly competitive marketplace. The BOMA 360 designation signals to owners, tenants and prospective tenants that your building is managed and operated to the highest standards in the industry. How does the BOMA 360 program differ from other building recognition programs in the industry? Other industry recognition programs focus on only certain areas of operation, such as green and sustainable operations. The BOMA 360 program takes a holistic approach by evaluating all major areas of operations and management. What benefits will my building receive by participating in the BOMA 360 program? More than 38% of BOMA 360 recipients report that the designation has been a key factor in attracting and competing for new tenants. Recipients also report achieving operational savings and efficiencies; establishing new operation or management policies or procedures; and gaining recognition from owners, tenants, and the community. An independent study conducted by Kingsley & Associates reports that BOMA 360 buildings earn higher scores in 52 out of 54 tenant satisfaction categories. A similar study conducted by CoStar reports that BOMA 360 buildings have higher tenant retention rates and command higher rental rates than similar buildings without the designation. How will my building be recognized as a BOMA 360 Performance Building? Buildings that achieve the BOMA 360 designation will receive the following: plaque to display in the building; opportunity to purchase customized signs and banners; BOMA press release announcing the achievement; listing in a BOMA 360 directory on BOMA’s Web site; recognition at the BOMA annual conference, Winter Business Meeting and other events; and opportunity to provide case studies for inclusion in BOMA publications. In addition, you may use the BOMA 360 logo on your company’s or building’s Web site and on letterhead, business cards, and marketing and collateral materials. You will also receive a marketing tool kit with ideas and templates for announcing your building’s achievement to owners, tenants, and brokers, and for advertising your achievement in the industry and the community. |
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